creative juice / ux + design

art museum engages in ux

A great feature about the reinvention of the Cleveland Museum of Art and how their redesign, by Local Projects, is a case study in blending the physical and virtual worlds in an engaging way for museum visitors of all ages. Five great videos are embedded in the article written by Cliff Kuang, design editor at Fast Company.

From the article introduction: Museums today compete for attention in a wildly difficult environment: If you’re a youngster, why stare at a Greek urn when you could blow one up in a video game? One institution thinking deeply about the challenge is the Cleveland Museum of Art, which this month unveiled a series of revamped galleries, designed by Local Projects, which feature cutting-edge interactivity. But the technology isn’t the point. “We didn’t want to create a tech ghetto,” says David Franklin, the museum’s director. Adds Local Projects founder Jake Barton, “We wanted to make the tech predicated on the art itself.”

Definitely worthy of a virtual visit at the very least.

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