Design pioneers: Paul Rand.
creative juice

Design pioneers: Paul Rand.

Every line of work started with a group of pioneers who paved the way in their field. Design is no different. Good design is based on a foundational approach to aesthetics and usability. Yesterday’s designers didn’t have the technology we have today, but they did have the fundamental knowledge that great design is about communicating. … Continue reading

how posters work
creative juice

how posters work

Posters are plastered everywhere—in shop windows, bus and subway stations, hallways, and just about anywhere with blank wall space. But what makes one poster grab your attention over another? It’s the mark of good design that makes you look, and keeps your focus on the text and images. An exhibition from Cooper Hewitt explains how … Continue reading