Choosing a color palette for a product comes down to one specific tenet… know your audience. Age groups, roles, the type of company the audience works for, or any other demographics make a big difference in what colors will attract them and keep them engaged with the product. When Allovus began working with Simplifi by … Continue reading
When Allovus Studios first met with Quicken in the fall of 2019, the company was looking for design partners to help them update their user workflows and branding experience for their product Simplifi. Simplifi is an app which helps users reach their money goals with confidence. We first began our work with Simplify with a … Continue reading
When Allovus started 12 years ago, we were a tiny company of about 6 individuals. Our focus back then was icons. Even though we focus heavily on UX careers today, we are still a force to be reckoned with when it comes to icon design! The Allovus Studios team takes on projects big and small, … Continue reading
A few years ago, when Allovus Director Hayley Nichols was volunteering in her son’s third grade classroom, she noticed almost all of the children were laboring with basic math skills. She stood amazed as she watched the students counting on their fingers instead of quickly calculating numbers in their heads; they were also struggling to get numbers … Continue reading
Interesting BusinessWeek article about the transformation of Microsoft design: To win, or even just to survive, in what has become a consumer-driven industry, products need to be eye candy that force shoppers to take a second look. Microsoft has roughly doubled its design ranks to 600 employees over the past five years and lured talents … Continue reading