Logos are the first images consumers see when they reach for a product or a service. They represent the tone and identity of a company. We found some interesting behind-the-scenes design stories you might want to hear. Maybe they’ll help inspire you in your own logo design work.

How the Starbucks logo came to be

How asymmetry improved the mermaid logo

10 mistakes and secrets you never knew about famous logos

What makes a truly great logo