As designers, it’s always a good idea to be on top of trends. Every year, Pantone announces it’s color of the year. This year’s color is… drum roll, please… Ultra Violet.

According to Pantone, the new color is “A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future.”

Using the “Color of the Year” in your designs might be a great way to keep your images fresh and current, whether it’s just a pop of color in a more muted scheme or building an entire look on it.

Take a look at the past color of the year for comparison.

Learn the story behind the PANTONE Color of the Year 2018 with Leatrice Eiseman, Executive Director of the Pantone Color Institute.