Photo credit: Dezeen
As the 2016 Olympic games ended, it was nice to reflect back on the experience—the amazing athletes, the incredible sacrifice and hours of work, and even the beautiful logo and branding which has made this worldwide event even more memorable.
The 2016 Rio Olympics logo was created by Brazilian designer, Fred Gelli, and his design studio Tátil. According to an article in Curbed, the team beat out nearly 140 competitors and is the first 3D logo in the history of the games.
Photo credit: Dezeen
The logo depicts three figures holding hands—and if you overlay the image of the logo on Rio’s Sugarloaf Mountain, it mimics the shape of the landscape.
“Speaking at the Design Indaba conference earlier this year, Gelli said that design proposals were required to address 12 different aspects, from reflecting the host nation’s culture to being universally understood, and simultaneously be ‘printed on a pen’ and ‘dress the whole city,’” Curbed stated. “When viewed in the original digital scheme, the image can be rotated, as if the figures are spinning in a circle. 3D modeling also allows for it to be rendered as a physical object, which is what we see Olympians clutching during the medal ceremony.”
The bar has been set pretty high. We can’t wait to see how the 2018 Winter Olympics logo measures up!