creative juice

paddle against the flow


Huck magazine, a publication that celebrates radical culture, has released its first book entitled, Paddle Against The Flow.

According to Huck, “The book is a bible of creative advice from 60 inspirational ‘doers’ – from Kim Gordon to Kelly Slater to Ralph Steadman. Paddle Against The Flow is for a generation who—faced with harsh economic realities—make things happen by studying craftsmanship on YouTube, raising funding on Kickstarter or finding ways to create and collaborate from the bottom up. This is Generation DIY.”

The cover features letterpress typography and is rich with beautiful photography and illustrations. Inside, you’ll discover advice and words of wisdom by talent like Sofia Coppola, Ai Weiwei, Pharrell Williams, and more.

Take a peek at the Paddle Against the Flow book trailer:

Paddle Against the Flow was released on March 3rd via Chronicle Books and is available at, Amazon, Urban Outfitters, Chapters Indigo, Hardie Grant, and Hugendubel.

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