Valentine’s Day has been a day to celebrate all things love for almost two hundred years now. According to Brandisty blog, “the writing of notes has long been a tradition of Valentine’s Day, dating back to the 17th century; it wasn’t until the 1820s that printed cards became fashionable.  In fact, the first printed card wasn’t published in the United States until 1849 by Esther Howland in Worcester, MA.”

Brandisty sifted through decades of Hallmark Valentine’s Day cards—the first of which was published in 1915. Of course, tastes have changed, and color palettes too. Take a look at how much Valentine’s Day color palettes have changed over the years.

Read the full article and learn more about each decade’s color palette here: The color history of Valentines Day