Seahawks and Patriots fans are gearing up for what promises to be an amazing Super Bowl this Sunday. While some fans are all about the football, others are all about the Super Bowl commercials. In fact, the big game is the country’s most anticipated advertising showcase of the year.
The ads come at a steep price and are a big gamble for companies who buy spots during the event. According to Ad Week, the game garners an “unprecedented $4.5 million price tag for a 30-second spot. Super Bowl stalwarts General Motors and Volkswagen have pulled out this time around. And though the release of teasers in the run-up to Super Bowl Sunday has become standard, marketers like Nissan (which returns to the big game after an 18-year absence) have been reluctant to divulge too much about their campaigns before kickoff.”
Here are some full ads that are already generating a lot of buzz leading up to the Super Bowl.