The Pacific Northwest cheered on their favorite team, the Seattle Seahawks, last Sunday as they pulled off a miracle to advance to the forrty-ninth Super Bowl game on Sunday, February 1nd. In the colors that reflect the essence of the Puget Sound, the blue and green hopes to bring home the coveted championship for the second time
That got us thinking. What was the inspiration for the original Seahawks logo and how has it changed since the team’s inception in 1976? (The logo was created in 1975 before the team took to the field.)
According to the Burke Museum, “At the time of the 1975 logo design, the central and northern Northwest Coast art (traditional to the Tlingit, Haida, Tsimshian and Kwakwaka’wakw tribes of Alaska and northern British Columbia) were the most readily recognized design styles from the Pacific Northwest Coast.”
Take a look at this image, courtesy of the Burke Museum in Seattle. The logo designers most likely referenced books about Northwest Coast art for inspiration.
Fast forward a little and take a look at how the logo has evolved over the years. The new logo has a much more fierce, “I mean business” look.
Take a look at the actual birds the artists may have drawn inspiration from for both the original and evolved logos:
To read the full Burke Museum article, follow this link: http://burkemuseum.blogspot.com/2014/01/in-search-of-true-inspiration-for.html?m=1.