creative juice

best tech logos

A good logo can make all the difference in establishing company recognition and brand identity.

Business Insider ( chose 20 images they felt represented the most beautiful tech company and product logos, spanning from startups to more-established companies.

We assembled them into one group:


Company logos and reasons why they were chosen:

Hotel Tonight – doubles as a bed and an “H.”

Jelly – cleverly doubles as a jellyfish and a brain.

Pinterest – captures the crafty, creative vibe of its users. Plus, take note of what the bottom of the “P” looks like …

Orbotix – used to market its fast-paced robots, Sphero and Ollie, fits its products perfectly.

Quip – A pen and paper or a “Q”: The logo of the collaborative documents company Quip is a good fit.

Snapchat – “Ghostface Chillah,” has lost his goofy face, the logo is a cleaner fit for the disappearing messages app.

Square – proves that sometimes simplicity trumps flashiness.

Gett – evokes the traditional taxi cab experience while offering an easier (though more expensive) option.

Nest – door of the house doubles as the company’s signature “N.”

SoundCloud – half audio waves, half fluffy cloud.

Poncho – orange feline fits the startup’s fun and silly weather updates, and the half moon calls to mind an umbrella.

Evernote – An elephant never forgets … helps you keep everything you need to remember in one place.

Slack – Slack, a communications platform for businesses, uses a pretty multicolored hashtag as its logo.

Nintendo GameCube – cube within a cube, and a “C” within a “G.”

Amazon – smile in Amazon’s logo doubles as an arrow pointing between letters (because the company stocks every item you could ever want, from A to Z.)

Twitter – Twitter redesigned its bird logo in 2012. Having the bird look up brought some subtle optimism to the brand.

Instagram – captures a vintage vibe perfectly suited to its photo filters.

Google Chrome – uses the company’s iconic colors while channeling the idea of continuous connectivity.

FireFox – The Firefox fox, with his flaming tail encircling the earth, is a great logo for the speedy browser.

Cisco – digital signal and the shape of the Golden Gate Bridge.

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