A good logo can make all the difference in establishing company recognition and brand identity.

Business Insider (businessinsider.com) chose 20 images they felt represented the most beautiful tech company and product logos, spanning from startups to more-established companies.

We assembled them into one group:

Company logos and reasons why they were chosen:

Hotel Tonight – doubles as a bed and an “H.”

Jelly – cleverly doubles as a jellyfish and a brain.

Pinterest – captures the crafty, creative vibe of its users. Plus, take note of what the bottom of the “P” looks like …

Orbotix – used to market its fast-paced robots, Sphero and Ollie, fits its products perfectly.

Quip – A pen and paper or a “Q”: The logo of the collaborative documents company Quip is a good fit.

Snapchat – “Ghostface Chillah,” has lost his goofy face, the logo is a cleaner fit for the disappearing messages app.

Square – proves that sometimes simplicity trumps flashiness.

Gett – evokes the traditional taxi cab experience while offering an easier (though more expensive) option.

Nest – door of the house doubles as the company’s signature “N.”

SoundCloud – half audio waves, half fluffy cloud.

Poncho – orange feline fits the startup’s fun and silly weather updates, and the half moon calls to mind an umbrella.

Evernote – An elephant never forgets … helps you keep everything you need to remember in one place.

Slack – Slack, a communications platform for businesses, uses a pretty multicolored hashtag as its logo.

Nintendo GameCube – cube within a cube, and a “C” within a “G.”

Amazon – smile in Amazon’s logo doubles as an arrow pointing between letters (because the company stocks every item you could ever want, from A to Z.)

Twitter – Twitter redesigned its bird logo in 2012. Having the bird look up brought some subtle optimism to the brand.

Instagram – captures a vintage vibe perfectly suited to its photo filters.

Google Chrome – uses the company’s iconic colors while channeling the idea of continuous connectivity.

FireFox – The Firefox fox, with his flaming tail encircling the earth, is a great logo for the speedy browser.

Cisco – digital signal and the shape of the Golden Gate Bridge.

Read the full article here:

http://www.businessinsider.com/the-best-tech-company-logos-2014-7?op=1#ixzz3CN3CFQw0