Back when Johnny Carson took over The Tonight Show from Jack Paar in 1962, the only change to the show’s branding was the addition of a tiny half-moon over the logo.
Over the years, the logo has changed slightly, but the half-moon stayed pretty much the same, with the exception of its placement.
Here is a look at the old branding over the years (www.fastcodesign.com.):
Now that Jimmy Fallon has taken over the show, a fresh look as emerged. According to an article on http://www.fastcodesign.com, “To mark Jimmy Fallon‘s debut as host of the Tonight Show, Pentagram’s Emily Oberman was asked to come up with something new. Her solution? Blow up the Tonight Show’s lunar sliver into a sky-filling full moon, signifying Jimmy Fallon’s bright new take and place of importance among the stars of late-night.”
This bold original look is brightening the night sky of evening television. Oberman knew the look “needed to be adaptable, looking just as good on TV as it did on posters, mugs, T-shirts, umbrellas, and other official merchandise.” We think she accomplished her mission!
Read the full article, and let us know what you think of the new branding. http://www.fastcodesign.com/3026676/pentagram-rebrands-the-tonight-show-for-jimmy-fallon#1.
Check out The Tonight Show’s website and watch some fun clips with Jimmy Fallon.