creative juice

helvetica: the hotel

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Helvetica is certainly near and dear to many a designer’s heart. For Albert Son, a New York design student at Parsons the New School for Design, it was the inspiration for an entire brand experience. Following in the footsteps of Gary Hustwit, the creator of the documentary film Helvetica, Son was motivated by the distinct aesthetic qualities of the typeface to riff on designing key cards, stationery, little shampoo bottles, journals, even slippers. He worked on “keeping everything simple and clean in terms of typography as well as use of colors.” The complete case study can be viewed on Behance. Also check out Son’s creative take on student meals of fries and burgers with his McDonald’s alphabet. Perhaps a better use for the McNugget than originally intended?



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