creative juice / ux + design

apple’s new iOS 7

new look

Coming this fall is Apple’s new iOS 7. The company’s marketing message hits home how Apple products have become a part of our everyday lives. The products themselves take a backseat… but how we use them to make our lives better takes center stage.

But how does the new OS look? Rumor had it that Apple would try to mirror Microsoft’s modern tiled look–flat, simple, icons that eliminated clutter and extraneous detail. In striving for simplicity, Apple has followed in Microsoft’s wake, however, Apple’s new softer look is different enough to set them apart.

Watch the official video and check out Apple’s website to learn more. http://www.apple.com/ios/ios7/design/

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