creative juice

pantone turns 50


That great. color-coordinated company, Pantone is celebrating a big birthday this year. The big 5-0. To celebrate they’ve released a big, colorful infographic showcasing their color palettes from the last five decades. The company, founded in the early 60s, is well-known for its color matching system and perforated color squares back in the day. Now, of course, like everything else, Pantone color systems are embedded in software programs and design tools.

imagesPantone is also known for seaonsal color forecasting and their famous color of the year. Design experts gather twice a year to discuss trends and the cultural zeitgeist to determine the winning color. For those who are curious, the color of the year for 2013 is Emerald or Pantone 17-5641. Here’s how Pantone describes their choice of Emerald:

“Emerald, a vivid, verdant green, enhances our sense of well-being further by inspiring insight, as well as promoting balance and harmony. … It’s also the color of growth, renewal and prosperity – no other color conveys regeneration more than green. For centuries, many countries have chosen green to represent healing and unity.” You go, green.

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