creative juice

take the A train

nycta_gsm_022 nycta_gsm_050 nycta_gsm_066

Leave it to New York to just tell it to you straight.

It doesn’t matter if we’re talking about a recent story, a prickly situation, or a standards manual. Check out the site The Standards Manual brought to you by designers Niko Skourtis, Jesse Reed, and Hamish Smyth as an homage and archival record of the first edition of New York City Transit Authority Graphics Standards Manual designed by Massimo Vignelli and Bob Noorda  of  Unimark International in 1970. Take the A-train and enjoy.

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