case studies

microsoft’s design drive

© Kyle Johnson | Bloomberg Businessweek

© Kyle Johnson | Bloomberg Businessweek

Interesting BusinessWeek article about the transformation of Microsoft design: To win, or even just to survive, in what has become a consumer-driven industry, products need to be eye candy that force shoppers to take a second look. Microsoft has roughly doubled its design ranks to 600 employees over the past five years and lured talents like Albert Shum, who developed technology-centered products at Nike (NKE) before becoming Windows Phone design chief in 2008. The company has also rethought how it builds things.

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